Monday, May 3, 2010

Bringing back the Selling advantage of Brick & Mortar

There is no question in anyone’s mind that the Internet has changed the whole shopping experience both for sellers and for buyers. More people browse, shop and buy online, and this trend will only increase.

While the Internet has enabled many small and medium companies to increase their sales reach, the Brick & Mortar salespeople have a distinct advantage: they can see the customer walk into the store, see them walk around, and approach them while they are still in the store to try and close the sale.

Now, most web sites can’t do that, they can’t react to specific visitors as if you had a salesperson on your site. And that’s what we were aiming at with The ReactiveWeb service: It provides you, the salesperson, the owner, even the one-man-show, the ability to sit in front of your computer and see, in real-time, everyone that “walks” into your store/site, you can see where they came from, (country, state) what they are looking for (search keywords), which pages (shelves?) they are looking at, and more, all in an easy-to-use screen.

Moreover, you don’t even have to sit in front of your computer, the idea is to let your web site work for you. You can set up your web site to react automatically while the visitors are still at your site, based on various scenarios that you define, and detect high potential visitors from specific countries, companies etc.

What The Reactive Web provides you are the “eyes” on the customers as they walk through your virtual door. This provides you the ability to react and address your customers’ needs while they are hot!

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